Digital Strategy
What’s strategy got to do with it?
There are many, many digital options available to businesses… So what should you do and why? PPC advertising, social media ads, email marketing, SEO… help!
An integrated digital marketing strategy can help you focus on long-term success by reaching existing and prospective customers with the right messaging at the right time. Lindsay can help you to develop a measurable approach that is nimble, adaptable, and results-driven.
Paid Search & Remarketing
Sittin’ on the top of the search engine results.
Get to the top of the search results - fast. Pay-per-click campaigns in Google Ads and Microsoft Ads help you reach your customers immediately when they are searching for your product or services… and when they’re most likely to convert. We’ll develop a comprehensive keyword list most relevant to your business so that you can bypass the natural search results and get in front of prospective customers fast.
Want to stay top of mind? Let’s add remarketing to the mix. We’ll display ads on all the websites that your customer visits directly after visiting your website so your customers can’t forget you.
Your investment is measurable, so we can ensure that you’re getting a positive return on ad spend.
Analytics & reporting
Nothing compares 2 measurable data.
What sets Lindsay apart is a solid understanding of data analysis… It’s that engineering background. Data analysis is critical to determining how successful your digital marketing efforts are, and purposeful analysis will ultimately inform and optimize a cost-effective digital marketing strategy. Let’s uncover the real story by leveraging data from your website analytics, your paid advertising platforms, and your CRM to make more informed decisions for what tactics you should be using and where / how much you should invest your advertising budgets.
social media & Paid Social
Baby got social.
A strong and consistent social media presence is an integral part of a comprehensive digital marketing campaign. By finding and building reliable connections between your business and its most relevant customers, we can extend your brand’s identity and increase website activity. We’ll understand what resonates with your audience and explore how we can generate more engagement, reach new audiences, and drive conversions.
A strategic placement of paid advertisements can be an impactful and dynamic way to increase exposure and interest in your business. Flexible targeting options will allow you to serve the right message & imagery to the most interested audience - in a measurable, cost-effective way.
Lead generation
I want leads that way.
If you’re looking for qualified leads, digital marketing offers many opportunities to deliver leads at a targeted cost-per-acquisition. We’ll identify and nurture prospective customers through content marketing and advertising. Collaboration will ensure that our marketing activities meet your high standards of lead quality.
e-commerce
Your e-commerce website works hard for the money.
A solid and well-researched e-commerce strategy can create memorable shopping cart experiences… and returning customers. Let’s look at your website analytics to understand your e-commerce shopping experience and look for opportunities to improve average order value and conversion rates. Want to increase your return on investment (ROI)? Gain more loyal customers? Remain top-of-mind in a competitive field? Let’s do it.